Interactivity
from static to dynamic
What is Interactivity?
Interactivity lets you add actions to the content of your digital flyer or catalog.
Your customer browses your catalog and sees a product they like. They tap the image and a card opens with all the details: description, price, available variants, extra photos. If they want to buy it, they add it to the cart and send you the order directly by email or WhatsApp.
But interactivity doesn’t stop at products. You can add videos that play within the page, recipes to browse, info boxes, downloadable files, links to other catalog pages or external websites.
In short, you turn a document to look at into a tool to use.
START CREATING NOW
See how interactivity works in inpublish
Two types of Interactivity, one goal: engagement
1. Product Interactivity
Every product can become interactive. Add the 'Product' element to your flyer or catalog and customize the card: description, price, variants, additional images, links, buttons. The customer taps the product and finds everything they need. Details, information, actions. No need to look elsewhere, no need to ask.
2. Publication Interactivity
Placed in strategic areas of the flyer, they guide navigation, offer additional content or link to specific sections. Perfect for improving usability and keeping attention high.
Product Interactivity:
Make every product a unique interactive experience
Link
connect with your customer wherever they want to go
A simple click on a link can open up a world of possibilities. Add links that redirect customers to in‑depth pages, payments or special offers. Every link is a call to action, a way to push your customers to discover more reasons to buy.
Video
tell the story of your product
A photo is no longer enough: video is the future of e‑commerce. Add an interactive video to tell the story behind the product, show how it works or even engage customers with tutorials. In this way you not only inform, you create an emotional connection that turns curiosity into a purchase.
Recipe
unleash creativity with useful content
A product is not only what you sell, it is what you can do with it. If your product is food‑related or linked to cooking, offering practical recipes or tips lets you expand the purchase experience, helping customers imagine how best to use what they buy.
Info
details that make the difference
Add precise information, resolve doubts, reassure your customers. The "Info" interactivity lets you provide valuable content directly within the page, allowing your customers to explore every aspect of the product without frustration.
Specifications
highlight what matters
Specifications include all the technical or useful information that can influence the customer's purchase decision. Whether it's nutritional tables, technical sheets or other essential information (such as ingredients, materials, dimensions, certifications), each specification enriches the product's value, conveying transparency and trust.
Attachment
offer exclusive or informative materials
Providing interactive attachments such as manuals, technical sheets or PDFs lets customers learn more about every detail without leaving your page. More access to additional content means more value and greater loyalty.
Publication Interactivity:
Make every page an interactive experience that captures and converts
Index
makes navigation easier and captures attention
Add an interactive index that lets readers easily navigate between sections of your publication. With a single click, the customer can jump straight to the part that interests them most, increasing usability and reducing the time needed to find what they are looking for.
Product
highlight your products with a single click
Add interactive areas that link directly to product pages, images, descriptions and purchase links. Each product can become a direct access point, taking the user from curiosity to purchase in just a few steps.
Video
engage your customers with visual content
Videos are one of the most powerful tools for communicating emotion and value. Add interactive videos directly into the publication to show your products in action, tell brand stories or explain concepts dynamically.
External link
increase engagement
With external links, you offer your customers an experience rich in complementary information. Link to high‑value external content such as guides, blogs, reviews or social pages, allowing readers to explore what interests them and keeping their attention high.
Internal link
connect your publication to the rest of your digital ecosystem
Create direct connections between the internal pages of your document. Internal links allow readers to more easily explore related content, increasing interaction time with the publication and making the reading experience more organic and complete.
Carousel
present multiple options dynamically with the carousel
The interactive carousel lets you show different images, products or offers in a single space, creating an engaging and visually interesting experience. The customer can easily scroll through the options and make informed choices, increasing the value of your publication.
Recipe
inspire your customers
Not just selling, but also inspiring! Add interactive recipes for your products: an excellent strategy for stimulating the customer's imagination and making them feel part of your experience. With recipes, you don't just sell a product, you tell a story that creates an emotional bond.
Attachment
offer exclusive materials
Your attachments can be valuable resources such as brochures, manuals or guides. Add them to the publication and make them easily downloadable to provide added value. Attachments are a powerful way to provide detailed or extra information that enriches the publication and helps the customer in their purchase decision.
Want to know more? Fill out the form and we will get back to you!
Discover the inpublish suite
Create, share, and sell
Create, share, and sell
Publish flyers and catalogs and forget about printing. Remarkably convenient and simple.
E-commerce made easy and successful
E-commerce made easy and successful
Set up your online store and start selling completely on your own. Manage everything from the platform and integrate it with other services.
Your fast, custom website
Your fast, custom website
Choose your brand and layout, and we will quickly develop your online presence. You can control it from the Suite and connect it to other services.
Your whole business in the palm of your hand
Your whole business in the palm of your hand
The perfect app for your business. Showcase your brand and connect with your community. You'll have full control of the app from the Suite.
Your customers always with you
Your customers always with you
Make your presence and support felt by those who choose you. Easily manage SMS and WhatsApp communications, rewards, loyalty cards, all while respecting privacy.
The full power of Instant Marketing!
The full power of Instant Marketing!
Reach your customers in a direct and effective way. Boost engagement and loyalty rates and enjoy the benefits of total tracking.
